PSD Demo_1

BLACK BUNNY MEDIA X PSD

PSD has built a brand around athletes, culture, style. Black Bunny Media crafts video content that strengthens connection and brand-awareness through authenticity, editing, and consistent social-ready deliverables.

3 Emmy awards

8 Telly awards

15+ years experience

01 / OBLIGATORY NAME DROP

People we've worked with:

  • Cold War Kids
  • Jade Catta Pretta
  • Kareem Abdul Jabbar
  • United Way
  • Patagonia
  • Revlon
  • Maybelline
  • Harvey Mudd College
  • Scripps
  • Kimpton
  • Hyatt
  • Hilton
  • PBS
  • Jennie Reid
  • Dissarrono
02 / BUILT TO SCALE

ONE OPREATOR. FULL CREW. SAME SWEAT.

Whether a project requires a single operator capturing documentary-style content or a full production team producing cinematic imagery, Black Bunny Media scales to fit the creative vision and budget.

03 / ONE SHOOT. MULTIPLE DELIVERABLES.

CAPTURE ONCE. RELEASE FOR WEEKS.

Our recommendation for PSD is simple. Instead of creating a single video, we capture enough content during one production to support weeks of marketing efforts. Results:

  • Consistent brand presence.
  • Increased athlete content output.
  • Better return on production investment.
  • Efficient content creation workflow.
  • Budget-friendly content pipeline.
04 / BUILD FOR THE AUDIENCE

KNOW THE BRAND. WEAPONIZE THE STYLE.

Once we dig into PSD - the athletes, the product, the social presence, the culture, and the people who actually live in the brand - we craft content that feels authentic, confident, stylish, and offers PSD's audience a shared vibe.

DEMO-CURIOUS

We want to know all about PSD’s current customer demographics and also what demographics PSD is interested in capturing. We can edit the same footage and assets in multiple ways to appeal to varying potential audience members. Different vibes for different peeps.

Our goal is to go deeper into the demographics, understand what hits, and build high-impact content around the stories, drops, training moments, and personalities that can keep PSD showing up with energy and consistency.

  • AUDIENCE RESEARCH
  • CULTURE MAPPING
  • ATHLETE-LED STORIES
  • SOCIAL-FIRST CONCEPTS
05 / BRINGING THE SHOW

SAMPLED VIBES

The following selects are shared not to propose exact matches for PSD content, rather to share the *attitude* we’d love to produce for PSD. (Adjectives we associate with the PSD vibe: #messy #nofear #irreverant #streetchic.)

Imagine the type of visual attitude in these three photos paired with this PSD product:

Playmate video (marginally SFW lol) exhibiting one of the lighting and editing styles in our arsenal:

Textures and visual sound through editing:

Sharing experiences off the cuff:

Cutting against the norm for clients who want to swim upstream:

Assurances we do create more generally commercial work with our style applied:

Verticals, because of course we do those too:

06 / LET'S GO TO WORK

SMASH CONTENT REFLECTING THE PSD QUALITY, ENERGY, CULTURE.

We are excited about the opportunity to partner with PSD, the brand is energy and energy is massive. Let’s turn some heads.